Carla Pacheco

Carla Pacheco

Latinx NYC based Software Engineer with a background in Marketing & Customer Success at MarTech SaaS companies.

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Experience

Software Engineering Immersive Fellow

@ General Assembly

August - November 2023

Full-stack software engineering immersive student in an intensive, 24-week, 450+ hour program focused on product development fundamentals, object-oriented programming, MVC frameworks, data modeling, and team collaboration strategies. Developed a portfolio of individual and group projects.

Customer Success Manager

@ Wunderkind

November 2021 - August 2023

Led client onboarding, strategic planning, and business reviews for e-commerce clients, employing performance marketing technology. Delivered top-tier service via various channels and maintained client relationships, resulting in a 90% renewal rate and $800k+ AAR book of business. Executed data-driven strategies, yielding a 25% revenue increase and 15% boost in LTV across diverse sectors.

Performance Marketing Manager

@ Penthera

April 2019 - October 2021

Drove international market expansion with a 40% boost in brand awareness and a 25% increase in sales conversions. Redesigned the company website, resulting in a 50% surge in sessions and a 40% rise in SQLs. Enhanced social media presence on various platforms, achieving an impressive 200% audience growth.

Sales & Marketing Coordinator

@ The Week

April 2018 - April 2019

Conducted project management from kickoff to stakeholder reviews, enhancing project efficiency by 30% and ensuring on-time, on-budget project delivery. Successfully implemented revenue programs for theweek.com, driving a substantial 35% revenue increase through sponsored content and native advertising partnerships.

Projects

Minina's Matchup Adventure Design

Minina's Matchup Adventure

Developed a dynamic three-level memory-testing game with increasing difficulty, including timers and limited moves.

Sensi Food Tracker Design

Sensi Food Tracker

Full-stack food sensitivity tracker app that streamlines allergen tracking and dietary adjustments while fostering community engagement.

Fantastic Books Design

Fantastic Books

Enhancing user experiences with expert data handling and offer effortless comment, shelf, and blog management through comprehensive CRUD operations.

Event Collector Design

Event Captcha

Your ultimate digital scrapbook for every moment. Say goodbye to the hassle of forgetting memorable occasions and missing out on exciting future plans.

Dog Collector Design

Dog Collector

Empowering users to curate a personalized gallery of beloved dog breeds while seamlessly keeping track of their walks and managing communal food bowls for multiple furry friends.

House Collector Design

Tic-Tac-Toe

The classic two-player strategy game that challenges opponents to strategically mark empty spaces in a 3x3 grid.

Skills

Contact Me

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